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1
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The Publicity Handbook: The Inside Scoop from More Than 100 Journalists and Pr Pros on How to Get Great Publicity Coverage In Print, Online, and on the Air
by David R. Yale, Andrew J. Carothers
If we had to recommend just one book that would help you expand your home or small business, The Publicity Handbook would be it! This now-classic but still very fresh (it now has new Internet information) guide is probably the best reference book around on how to ultimately increase product or service sales by driving people to your company with media publicity—largely free or at low cost.
More than 100 journalists and PR pros were interviewed by the authors, so they provide a unique insight into what publicity pieces work for them…and what does NOT work. Setting objectives and designing publicity plans; writing print, broadcast, internet and video releases; factsheets; feature stories, getting access to media people; coordinating press conferences…it’s all here in one handy book, written in plain and easy-to-understand language. And the section on internet-based PR campaigns is a must-read if you’ve got a website and are engaged in selling online.
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2
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101 Best Home Businesses
by Dan Ramsey
How would you like to gain more control of your income? How would you like to do what you love --and get paid for it? In the Second Edition of 101 Best Home Businesses, author Dan Ramsey offers specific and concise information on a wide variety of work-at-home opportunities. Ramsey profiles each opportunity and tells you what you need to know, how much you'll need to invest, how hard you'll have to work, and what returns you can expect. And to better illustrate these opportunities, he gives you real-life examples, case studies and success stories.
Besides updating and expanding information from the popular First Edition, the new edition goes online to bring you the best ground-floor opportunities offered by the Internet, such as e-commerce, email marketing, and forming virtual companies. Once you've absorbed the information and advice supplied in this book, you can embark on your journey of discovering and developing a home-based business that's right for you.
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3
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The Sba Loan Book: How to Get a Small Business Loan, Even With Poor Credit, Weak Collateral, and No Experience
by Charles H. Green
Obtaining capital financing is one of the biggest challenges confronting home business today. And, unfortunately, applying for a loan is often an extremely intimidating and time-consuming process for home-business entrepreneurs.
The SBA Loan Book, by Charles Green, provides a comprehensive study of how a qualified borrower can successfully prepare for, apply for, and obtain a business loan. This helpful guide demonstrates how to increase your odds of getting a loan, and, also, how to land a loan even with no experience, weak collateral and poor credit.
In The SBA Loan Book, you will find out your options for obtaining a SBA-guaranteed loan, how to present yourself to lenders, and how to properly fill out a loan application. Furthermore, you will learn how to approach a lender if you have been in bankruptcy and how to appeal to a lender's denial. After learning the effective strategies outlines in this book, you will be on your way to closing a loan fast and worry-free.
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4
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Marketing Your Small Business Made E-Z
by William A. Cohen, Marshall E. Reddick
Want to turn your small business into a huge success? Marketing Your Small Business Made E-Z provides valuable marketing information that every small business needs to succeed.
Published by Made E-Z Products and authored by William A. Cohen, Ph.D. and Marshall E. Reddick, Ph.D., Marketing Your Small Business Made E-Z teaches you how to price for profit without losing customers, money-saving marketing techniques, million-dollar ideas for marketing on a small budget, simple ways to penetrate new markets with targeted sales, and much more.
From learning how to spot your best marketing channels to developing powerful product distribution, Marketing Your Small Business Made E-Z educates you with insightful strategies for success.
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5
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Customer Service for Dummies
by Karen Leland, Keith Bailey
The days of simple customer service with face-to-face smiles and handshakes are becoming more and more rare. These days, we close a deal via e-mail, building relationships by typing out our thoughts on a keypad and sending them into cyberspace with the click of a mouse.
"Since we do so much business over the computer, we are faced with a situation where we have to build personal relationships in a totally new way. We must incorporate proper attitude, tone and meaning through our written words -– and this is no easy task," say Karen Leland and Keith Bailey, authors of Customer Service for Dummies®. The authors point out that 55% of what we learn or perceive from other people comes from their body language; 38% comes from the tone of their voice; and only 7% is derived from their actual words. Where does that leave us in an age of e-mail -- where words are all we have to work with when building business relationships?
Leland and Bailey offer some great tips on how you can build rapport in your e-mail messages –- a crucial skill to learn in the age of electronic communications. Customer Service for Dummies® shows how you can send the right tone and meaning in your messages, improve your customer service, and improve your professional reputation online.
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6
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Home Office Planner
by Barty Phillips
With the rise of the Internet economy, the advent of telecommuting, and a greater emphasis on family, more and more Americans are opting to work at home. Home offices are nothing new, but their design and planning has become increasingly significant. The Home Office Planner's innovative ideas and solutions make it an indispensable tool for designing any size or type of workspace.
The Home Office Planner features a section of dual-split pages, allowing for mixing and matching of wall colors, office furniture, and floors. A layout grid and reusable stickers in the shape of office furniture help design any size space without moving a thing. A section on office features delves into specialized items storage, desks, seating, workstations, even paper and waste bins.
Everything from lighting and windows to personalizing your space and quick furniture fixes are covered in The Home Office Planner. A directory of sources for all the products you might need like ergonomic keyboards, wood flooring, office furniture and lighting systems is included as well. With countless suggestions, color photographs of home office setups, and design points for lighting, furniture, planning and accessories, The Home Office Planner will leave any home worker with limitless possibilities.
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7
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How to Start a Home-Based Mail Order Business
by Georganne Fiumara, Globe Pequot Pr
Have you ever dreamed of starting your own home-based mail order business? Have you been hesitant to put your business plans into action? This book contains all the necessary tools and success strategies you need to launch and grow your business.
Author Georganne Fiumara shares her experiences and advice on every aspect of setting up and running a thriving home-based mail order business. She shows you how to assess your personal skills, estimate your start-up costs, choose the right products, and stay profitable once you're in business.
From painless business planning to achieving success in cyberspace, her step-by-step methods are practical, easy to understand and will put you on the path to building your own home based business.
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8
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Poor Richard's Building Online Communities: Create a Web Community for Your Business, Organization, Club, or Family
by Margaret Levine Young, John R. Levine
This is a great guide to building a community on the web, for both the beginner and the experienced net entrepreneur, and is ideal for the small/home businessperson doubling as a webmaster. The authors -- who have also written The Internet for Dummies -- have created THE resource guide covering all the many important areas of starting, developing and maintaining an online community, including: - building and formatting (what sections to create, message boards, chat)
- publicizing the community (link exchange, directories, advertising, banners, searchable archives)
- making and executing community rules
- making money (selling banners, mailing lists, affiliate programs)
The SOHO businessperson can really save a lot of time and heartache by not "reinventing the wheel;" Poor Richard's Building Online Communities has a wealth of information gained through the experiences of the author, good and bad. Building an online community is one of the best ways that a small/home business can create customer loyalty and return purchasers… the authors keep in focus that online communities—particularly those fostered by businesses—can be important sources of revenue. There are other sections of the book aimed at clubs, associations, and families, but overall the depth of information applicable to small and home businesses makes Poor Richard's Building Online Communities well worth investing in.
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9
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The Well-Fed Writer: Financial Self-Sufficiency As a Freelance Writer in Six Months or Less
by Peter Bowerman
Peter Bowerman has put together a practical and creative guide to making a living as a freelance copywriter, the goal of the book being "self-sufficiency in six months or less." In his often humorous and always frank approach, Bowerman has created one of the few available realistic guides to life as a freelance writer...not the novelist or poet, but the hard working writer-for-hire that makes a successful living at it. One particular area Bowerman believes writers should cultivate is the corporation…and all its diverse needs for writing help. His advise on how to identify and approach the key decision makers at companies is worth the price of the book alone! This book is an ideal blueprint for the home-based full time freelancer, and can help those who want to pick up part-time writing assignments, especially small/home business people making a living with information products, motivational speaking, or otherwise already using creative writing in their own companies.
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10
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J.K. Lasser's Taxes Made Easy for Your Home-Based Business
by Gary W. Carter, Ph.D.
A must have for every home business library. Written specifically for the home business market, this book is easy to understand, comprehensive, and provides clear examples. The updated and revised edition of this perennial guide answers all of the key questions for home business professionals including how to increase your knowledge of deductible expenses, how to properly fill out IRS forms, how to lower your tax liability, and how to keep your records up to IRS standards. It also has detailed explanations of the latest tax law changes and IRS rules that affect home businesses.
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