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The Strategy of Desire


Authors: Ernest Dichter, Arthur Asa Berger (Introduction by}
Format: Paperback, 314 pages
Publication Date: November 2002
Publisher: Transaction Pub
Dimensions: 9"H x 6"W x 0.75"D; 1 lbs.
ISBN-10: 0765808943
ISBN-13: 9780765808943
List Price: $29.95

 
 
Other Formats:
Hardcover   Garland Pub   Nov 1985

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    This book is part of the Classics in Communication and Mass Culture Series series.


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