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Essentials of Marketing


Authors: Charles W. Lamb, Joseph F. Hair, Carl D. McDaniel
Format: Book (Illustrated), 572 pages
Publication Date: January 2005
Publisher: Unknown
ISBN-10: 0324282907
ISBN-13: 9780324282900

 
 
Other Formats:
Hardcover   South-Western Pub   May 2001
Paperback   South-Western Pub   Oct 2005

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