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Essentials of Marketing


Authors: Charles W. Lamb, Carl McDaniel, Jr. , Joseph F. Hair, Hair, McDaniel
Format: Hardcover
Publication Date: May 2001
Publisher: South-Western Pub
ISBN-10: 032414797X
ISBN-13: 9780324147971
List Price: $76.95

 
 
Other Formats:
Book (Illustrated)     Jan 2005
Paperback   South-Western Pub   Oct 2005

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