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Strategic Marketing Management Cases (4th edition)


Authors: David W. Cravens, Charles W. Lamb
Format: Hardcover
Publication Date: May 1993
Publisher: Richard d Irwin
Dimensions: 9.5"H x 7.75"W x 1.5"D; 3.45 lbs.
ISBN-10: 0256105316
ISBN-13: 9780256105315
List Price: $51.95

 		 
 
Other Formats:
Paperback   Academic Internet Pub Inc   Oct 2006
VHS (Video)   McGraw-Hill College   Nov 1995

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    This book is part of the Irwin Series in Marketing series.

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