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Consumer Behavior: Del I. Hawkins

Consumer Behavior: Building Marketing Strategy


Authors: Del I. Hawkins, Roger Best, David L. Mothersbaugh
Format: Hardcover, 832 pages
Other Hardcover Editions:
Publication Date: January 2009
Publisher: McGraw-Hill College
Dimensions: 10"H x 8"W x 1.25"D; 3.6 lbs.
ISBN-10: 0077294106
ISBN-13: 9780077294106
List Price: $184.60

 		 
 
Other Formats:
Book (Illustrated)     Jan 2007
PACKAGE   Irwin Professional Pub   May 2003
Paperback   Academic Internet Pub Inc   Oct 2006

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    This book is part of the Consumer Behavior: Building Marketing Strategy series.

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