A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.

Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”

For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. Now, in this revelatory book, Taleb explains everything we know about what we don’t know. He offers surprisingly simple tricks for dealing with black swans and benefiting from them.

Elegant, startling, and universal in its applications The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book–itself a black swan.

Scott Kelby, the man who changed the "digital darkroom" forever with his groundbreaking, #1 bestselling, award-winning book The Photoshop Book for Digital Photographers, now tackles the most important side of digital photography--how to take pro-quality shots using the same tricks today's top digital pros use (and it's easier than you'd think).

This entire book is written with a brilliant premise, and here’s how Scott describes it: "If you and I were out on a shoot, and you asked me, 'Hey, how do I get this flower to be in focus, but I want the background out of focus?' I wouldn't stand there and give you a lecture about aperture, exposure, and depth of field. In real life, I'd just say, 'Get out your telephoto lens, set your f/stop to f/2.8, focus on the flower, and fire away.' You d say, 'OK,' and you'd get the shot. That's what this book is all about. A book of you and I shooting, and I answer the questions, give you advice, and share the secrets I've learned just like I would with a friend, without all the technical explanations and without all the techno-photo-speak."

This isn't a book of theory—it isn't full of confusing jargon and detailed concepts: this is a book of which button to push, which setting to use, when to use them, and nearly two hundred of the most closely guarded photographic "tricks of the trade" to get you shooting dramatically better-looking, sharper, more colorful, more professional-looking photos with your digital camera every time you press the shutter button.

Here's another thing that makes this book different: each page covers just one trick, just one single concept that makes your photography better. Every time you turn the page, you'll learn another pro setting, another pro tool, another pro trick to transform your work from snapshots into gallery prints. There's never been a book like it, and if you're tired of taking shots that look "OK," and if you’re tired of looking in photography magazines and thinking, "Why don't my shots look like that?" then this is the book for you.

The Kindle Cookbook provides stey-by-step recipes to do everything the Kindle User's Guide doesn't tell you about -- for free. Learn the Kindle's hidden secrets and follow clear, convenient instructions to unlock them. The Kindle Cookbook's handy reference format will make this one book that is always loaded on your Kindle!

Contents:

• What the Kindle Manual Doesn't Tell You
• Computers and SD Cards
• File Formats
• Copy Protection
• Access 1000,000+ Free Books
• Email, Instant Messaging and News
• Send And Receive Email From Your Kindle-Using Any Email Address!
• Browse RSS Feeds Using Google Reader
• Using Google Calendar
• 34,000+ Free Daily News Feeds You Can Download To Your Kindle--Automatically!
• Instant Messaging with Yahoo Messenger
• Searching the Dictionary, Wikipedia and the Internet:
  • Look Up Any Word In The Dictionary
  • Look Up Anything in Wikipedia - The Easy Way
  • Search the Web
  • Search the Kindle Store
• Navigation, Bookmarks, Clippings and Notes:
  • Automatic Page Turning
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• Printing, Images and Illustrations:
  • Save An Image of Your Kindle's Screen
  • Print Pages From An Ebook
  • How to Zoom Those Tiny Little Illustrations
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• Converting Files to Kindle Format:
  • Convert Multiple Documents and Download to Your Kindle
  • Converting PDF Files
  • Converting Microsoft .LIT Files
  • Convert Anything That Can Be Printed On Your Computer
• Audio Books on the Kindle:
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• Kindle Internet User's Groups
• KindleCookbook.com
• Amazon's Digital Text Platform
• Kindle Blogs
• KindleFeeder
• Feedbooks News Stand
• GPS On Your Kindle!
• Minesweeper
• Display the Time

Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net presentationzen.com shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design.

Three New Chapters!

• Usability as common courtesy -- Why people really leave Web sites
• Web Accessibility, CSS, and you -- Making sites usable and accessible
• Help! My boss wants me to ______. -- Surviving executive design whims
  

Are you a programmer looking for a new challenge? Does the thought of building your very own iPhone app make your heart race and your pulse quicken? If so, then Beginning iPhone Development is just the book for you.

Assuming only a minimal working knowledge of Objective-C, and written in a friendly, easy-to-follow style, Beginning iPhone Development offers a complete soup-to-nuts course in iPhone and iPod Touch programming.

The book starts with the basics, walking you through the process of downloading and installing Apple's free iPhone SDK, then stepping you though the creation of your first simple iPhone application. You'll move on from there, mastering all the iPhone interface elements that you've come to know and love, such as buttons, switches, pickers, toolbars, sliders, etc.

You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. You'll master the art of table-building and learn how to save your data using the iPhone file system. You'll also learn how to save and retrieve your data using SQLite, iPhone's built-in database management system.

You'll learn how to draw using Quartz 2D and OpenGL ES. You'll add MultiTouch Gestural Support (pinches and swipes) to your applications, and work with the Camera, Photo Library, and Accelerometer. You'll master application preferences, learn how to localize your apps into other languages, and so much more.

Apple's iPhone SDK, this book, and your imagination are all you'll need to start building your very own best-selling iPhone applications.

This thorough, self-paced guide to Adobe Photoshop CS3 -- written by the experts at Adobe Systems' is ideal for beginning users who want to learn key Photoshop concepts and techniques, while readers who already have some experience with Photoshop can use this book to learn Photoshop CS3's more advanced features and newest tools. Using clear, step-by-step, project-based lessons, each chapter walks readers through the creation of a specific project, with each chapter building on the reader's growing knowledge of the program, while review questions at the end of each chapter reinforce the skills learned in each lesson. Photoshop CS3, long the industry standard for digital imaging software, offers plenty of new features and enhancements for creative professionals and digital photographers alike. Users can enjoy unrivaled editing with non-destructive Smart Filters, improved curves, and adjustable cloning and healing with Preview Overlay. Increase productivity with Photoshop CS3's streamlined interface and new Photoshop Lightroom " integration. Anyone who wants to create a composite will benefit from the revamped Photomerge® tool, which lets you apply automatic layer alignment and blending to your images, while the new Quick Selection tool lets you select pixels not just by color, but by texture and shape as well. And digital photographers will be pleased to know that they can now process multiple Camera Raw images in a fraction of the time it used to take.

This thorough, self-paced guide to Adobe Photoshop CS3 -- written by the experts at Adobe Systems' is ideal for beginning users who want to learn key Photoshop concepts and techniques, while readers who already have some experience with Photoshop can use this book to learn Photoshop CS3's more advanced features and newest tools. Using clear, step-by-step, project-based lessons, each chapter walks readers through the creation of a specific project, with each chapter building on the reader's growing knowledge of the program, while review questions at the end of each chapter reinforce the skills learned in each lesson. Photoshop CS3, long the industry standard for digital imaging software, offers plenty of new features and enhancements for creative professionals and digital photographers alike. Users can enjoy unrivaled editing with non-destructive Smart Filters, improved curves, and adjustable cloning and healing with Preview Overlay. Increase productivity with Photoshop CS3's streamlined interface and new Photoshop Lightroom " integration. Anyone who wants to create a composite will benefit from the revamped Photomerge® tool, which lets you apply automatic layer alignment and blending to your images, while the new Quick Selection tool lets you select pixels not just by color, but by texture and shape as well. And digital photographers will be pleased to know that they can now process multiple Camera Raw images in a fraction of the time it used to take.

For the past three decades, the Shelly Cashman Series has effectively introduced computer skills to millions of individuals. With Microsoft Office 2007, we are continuing our history of innovation by enhancing our proven pedagogy to reflect the learning styles of todays users. You will find features that are specifically designed to engage learners, improve retention and prepare the user for success. Our trademark step-by-step, screen-by-screen approach now encourages the reader to expand their understanding of the Microsoft Office 2007 software through experimentation, exploration and planning ahead.

MyMathLab Student Stand Alone Access Kit Students: Want to access MyMathLab NOW? To purchase immediate access to MyMathLab using a credit card, go to www.coursecompass.com. Then click the Register button for students and click "Purchase online access." You will need the Course ID provided by your instructor. MyMathLab is an interactive online course that accompanies this textbook. MyMathLab contains an online version of the book as well as learning aids, such review sheets, practice exams, case studies & applications, MATLAB(R) projects, and data in various technology formats. Students can take sample chapter tests in MyMathLab to help identify the topics they need to study. Instructors can use MyMathLab to assign tests and track students' results. Visit www.mymathlab.com for more information.

Scott Kelby, author of the groundbreaking bestseller The Digital Photography Book, Vol. 1 is back with an entirely new book that picks up right where Vol. 1 left off. It’s more of that "Ah ha" so that’s how they do it, straight-to-the-point, skip the techno jargon; packed with stuff you can really use today, that made Vol. 1 the world’s bestselling book on digital photography.

In Volume 2, Scott adds entirely new chapters packed with Plain English tips on using flash, shooting close up photography, travel photography, shooting people, and even how to build a studio from scratch, where he demystifies the process so anyone can start taking pro-quality portraits today! Plus, he's got full chapters on his most requested topics, including loads of tips for landscape photographers, wedding photographers, and there's an entire chapter devoted to sharing some of the pro's secrets for making your photos look more professional, no matter what you're shooting.

This book truly has a brilliant premise, and here’s how Scott describes it:

If you and I were out on a shoot, and you asked me, "When I use my flash, the background behind the person I’m shooting turns black. How do I fix that?" I wouldn’t give you a lecture on flash ratios, or start a discussion on flash synchronization and rear curtain sync. I’d just say "Lower your shutter speed to 1/60 of a second. That should do it."

Each page covers a single concept on how to make your photography better. Every time you turn the page, you’ll learn another pro setting, tool, or trick to transform your work from snapshots into gallery prints. If you’re tired of taking shots that look "okay," and if you’re tired of looking in photography magazines and thinking, "Why don’t my shots look like that?" then this is the book for you.