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The Team

President/CEO/Founder Steve Loyola
Steve founded Best Web Buys in July 1997 and has been its primary architect and developer. He has 14 years experience leading software development projects in a variety of domains. He recently served as Director of Research and Development for an Internet technology company in Silicon Valley that focused on supply chain management. Most of his career has been spent at the Jet Propulsion Laboratory, where he has led many software development projects, including a paperless materiel acquisition system, three modules of the largest Oracle Financials re-engineering project in the country, and various Deep Space Network and Space Station scheduling and forecasting projects.

After receiving a B.S. in Biology from Caltech, Steve earned two Masters degrees: Computer Information Systems from Claremont Graduate School and Computer Science from U.S.C.



VP of Market Research Audrey Gubler
Before joining Best Web Buys, Audrey spent two years at Andersen Consulting evaluating their $100M training program. She was responsible for the evaluation of large-scale training programs including on-line classrooms and multi-media products. Audrey's expertise includes the use of statistical and qualitative analyses to assess participant satisfaction and learning effectiveness. Prior to Andersen, she worked as a consultant evaluating projects for the W.K. Kellogg Foundation, Junior Achievement, the Utah State Office of Education, and the National 4-H Association.

Audrey's degrees include a B.S. from UCLA, an M.S. from Brigham Young University, and a Ph.D. in Research and Evaluation from Utah State University.



VP of Engineering Sugi Sorensen
Sugi joins Best Web Buys from JPL, where he worked for 10 years as a Systems Engineer, Information Systems Manager, Technical Supervisor, and Web Developer. Before leaving JPL, he led the re-design and implementation of JPL's intranet website as part of JPL's Knowledge Management project. He also led and managed a team of web and multimedia developers that worked on over five dozen web sites and several CD-ROMs. Before that, he led the design and implementation of a web-based document management system used by over 3,000 JPL engineers, scientists, and other employees. Sugi also is Owner and Chief Consultant for Allegro Media, a web design and consulting business he started in 1996.

Sugi received a B.S. in Engineering from Harvey Mudd College and attended Indiana University for graduate school.


Chief Technology Officer David Werntz
David has 14 years experience leading a diverse array of software development projects. Most recently, he has been engineering lead on two Oracle applications projects, one for JPL and currently for Caltech. The JPL project was a 3 year, $50M effort, replacing all of JPL's administrative systems, including financials, purchasing, asset management, human resources and payroll. He served as the manager of underwriting product development for Filoli Information Systems in Palo Alto. David has taught computer science courses at Pasadena City College and UCLA extension. In his spare time, David built and maintains the Best Bike Buys web site.

After receiving a B.S. in Engineering and Applied Science from Caltech at the age of 19, David earned a Masters degree in Computer Information Systems from the Claremont Graduate School.




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