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Twitterville: How Businesses Can Thrive in the New Global Neighborhoods: Shel Israel
Hardcover, 306 pgs
September 2009
Portfolio
9"H x 6"W x 1.25"D; 0.95 lbs.
1591842794
9781591842798
$23.95


Twitterville: How Businesses Can Thrive in the New Global Neighborhoods

Shel Israel
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  • The best-selling co-author of Naked Conversations evaluates Twitter as an increasingly popular social media communications platform for leading business enterprises, examining the way in which it enables more life-emulating behavior and has a capacity to make and break reputations.
  • Twitter is the most rapidly adopted communication tool in history, going from zero to ten million users in just over two years. On Twitter, word can spread faster than wildfire. Companies no longer have the option of ignoring the conversation.

    Unlike other hot social media spaces, Twitterville is dominated by professionals, not students. And despite its size, it still feels like a small town. Twitter allows people to interact much the way they do face-to-face, honestly and authentically. One minute, you’re com- plaining about the weather with local friends, the next, you’re talking shop with a colleague based halfway across the globe.
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