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Logo Savvy: Top Brand Design Firms Share Their Naming And Identity Strategies
by Wow! a Branding Company (Editor), Dann Ilicic
Hardcover,
Quayside Pub Group
(March 2007)
List Price: $40.00
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Process Visual: Development of a Corporate Identity = Entwicklung Eines Firmenprofils = Developpement D'une Identite D'entreprise
(German)
by Wolfgang Schmittel
Book,
ABC Edition
(January 1978)
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The Soul of the Corporation: How to Manage the Identity of Your Company
by John Kimberly, John R. Kimberly, Hamid Bouchkhini
Hardcover,
Pearson P T R
(September 2007)
List Price: $29.99
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| 4. |
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Brand Sense: How To Build Powerful Brands Through Touch, Taste, Smell, Sight, And Sound
by Philip Kotler, Martin Lindstrom, Philip Kotler (Foreword by)
Hardcover,
Simon & Schuster
(February 2005)
List Price: $27.00
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Indian Names: From Classical to Contemporary, for People, Places & Products
by M. V. Kamath, Kalindi Randeri
Book,
Arkansh
(January 2002)
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Famous Brand Names, Emblems and Trademarks
by Marjorie Stiling
Book,
David & Charles
(January 1980)
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Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
by Nicholas Ind
Hardcover,
Kogan Page Ltd
(February 2004)
List Price: $29.95
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| 8. |
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Protection of Corporate Names: A Country-By-Country Survey
by United States Trademark Association Editors
Hardcover,
West Pub Co
(July 1982)
List Price: $85.00
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| 9. |
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The Philosophy of Branding: Great Philosphers Think Brands
by Thom Braun
Paperback,
Kogan Page Ltd
(July 2007)
List Price: $14.95
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| 10. |
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How Brands Become Icons: The Principles of Cultural Branding
by Douglas B. Holt
Hardcover,
Perseus Distribution Services
(September 2004)
List Price: $32.95
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