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| 1. |
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Consumer Behavior
by Leon G. Schiffman, Leslie Lazar Kanuk
Hardcover,
Prentice Hall
(February 2006)
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List Price: $157.33
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| 2. |
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Consumer Behavior and Marketing Action
by Henry Assael
Book,
Kent Pub Co
(January 1987)
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| 3. |
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Behavioural Aspects of Marketing
by Keith C. Williams
Paperback,
Butterworth-Heinemann
(January 1981)
List Price: $39.95
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| 4. |
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Emotional Branding: The New Paradigm for Connecting Brands to People
by Marc Gobe
Hardcover,
St Martins Pr
(January 2001)
List Price: $24.95
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| 5. |
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Handbook of Consumer Behavior
by Thomas S. Robertson, Harold H. Kassarjian
Hardcover,
Prentice Hall
(November 1990)
List Price: $105.00
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| 6. |
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The Strategy of Desire
by Ernest Dichter
Hardcover,
Taylor & Francis
(November 1985)
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List Price: $48.00
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| 7. |
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Das Marken- Und Firmen-Image: Theorie, Methodik, Praxis
(German)
by Uwe Johannsen
Book,
Duncker & Humblot
(January 1971)
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| 8. |
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The Joyless Economy: The Psychology of Human Satisfaction
by Tibor Scitovsky
Paperback,
Oxford Univ Pr on Demand
(March 1992)
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List Price: $19.95
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| 9. |
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Multiattribute Decisions in Marketing: A Measurement Approach
by Paul E. Green, Yoram Wind
Book,
Dryden Press
(January 1973)
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| 10. |
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Packaging, the Sixth Sense: A Guide to Identifying Consumer Motivation
by Ernest Dichter
Book,
Cahners Books
(January 1975)
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