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New Products Management
by C. Merle Crawford, C. Anthony Di Benedetto, Anthony Di Benedetto
Hardcover,
McGraw-Hill College
(January 2005)
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List Price: $157.65
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| 2. |
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The Persona Lifecycle: Keeping People in Mind Throughout Product Design
by John Pruitt, Tamara Adlin
Paperback,
Morgan Kaufmann Pub
(April 2006)
List Price: $59.95
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| 3. |
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Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
by W. Chan Kim, Renee Mauborgne
Hardcover,
Perseus Distribution Services
(February 2005)
List Price: $29.95
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| 4. |
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Innovation and the General Manager
by Clayton M. Christensen
Paperback,
McGraw-Hill College
(January 1999)
List Price: $111.15
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The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas
by Elaine Dundon
Hardcover,
Amacom Books
(June 2002)
List Price: $24.95
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| 6. |
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Exploring Requirements: Quality Before Design
by Donald C. Gause, Gerald M. Weinberg
Hardcover,
Dorset House
(September 1989)
List Price: $44.95
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| 7. |
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Innovation On Demand: New Product Development Using Triz
by Victor Fey, Eugene Rivin, Eugene Rivin
Hardcover,
Cambridge Univ Pr
(November 2005)
List Price: $70.00
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| 8. |
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design Of Things To Come: How Ordinary People Create Extraordinary Products
by Jon Cagan, Craig M. Vogel, Peter Boatwright, Jonathan Cagan
Hardcover,
Pearson P T R
(June 2005)
List Price: $26.95
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Winning at New Products: Accelerating the Process from Idea to Launch
by Robert G. Cooper
Paperback,
Perseus Books Group
(May 2001)
List Price: $29.00
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Selling Blue Elephants: How to Make Great Products That People Want before They Even Know They Want Them
by Howard R. Moskowitz, Alex Gofman
Hardcover,
Pearson P T R
(April 2007)
List Price: $27.99
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